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Marketplace Launch Playbook

Repeatable checklist for each marketplace go-live. Current live distribution: Eyeota (part of Dun & Bradstreet Audience Solutions). Expansion targets for 2026 H2: AWS Data Exchange, Snowflake Marketplace. Run this playbook once per new marketplace flip.

Cadence: Stagger launches ~4 weeks apart so each gets its own news cycle.

T-14 days

  • Confirm go-live date with marketplace partner in writing
  • Draft press release (internal — partner review required before distribution)
  • Angle: APAC audience depth via [partner name] — buyers named, scale cited
  • Include: IAB Taxonomy 1.1, 14-market coverage, 350M MAIDs, segment count
  • Exclude: pricing, specific customer names (unless permitted)
  • Brief partner PR contact — agree on joint announcement, logos usage, quote exchange
  • Prepare LinkedIn announcement posts (draft, not scheduled):
  • Company page post
  • CEO personal post (reshare + personal angle)
  • Update website:
  • Add marketplace to Partners page
  • Draft Newsroom post (docs/../src/content/news/ if CMS, else Newsroom component)
  • Update Home hero ticker/banner (optional — only if prominent moment)
  • Brief sales on talking points:
  • Pitch angle
  • Activation instructions for buyers ("how do I buy Husky data via [partner]")
  • Known objections + responses
  • Prepare prospect email — segmented list, teaser subject line

T-7 days

  • Partner final review of press release + quote
  • Wire service / partner-owned distribution booked for press release
  • Schedule LinkedIn posts for launch day + T+1
  • Sanity-check marketplace listing on partner's side:
  • Segment metadata accurate
  • Taxonomy mapping correct
  • Description, pricing visible to buyer type
  • Logos, screenshots, collateral present
  • Internal readiness check: contact form routing, Telegram notifications, Zapier/n8n workflows

T-0 (launch day)

Morning (SGT/HKT business hours):

  • Press release distribution fires
  • Website updates go live (Newsroom post, Partners page, Home banner)
  • LinkedIn posts go live:
  • Company page → CEO reshare → ask team to reshare
  • Prospect email sends (segmented)
  • Partner social amplification — reshare partner posts, tag relevant buyers
  • Monitor:
  • Website analytics (GA4) — Newsroom post sessions, source attribution
  • Contact form submissions (Telegram notify)
  • Marketplace listing views (where partner exposes data)
  • LinkedIn post engagement

Evening check-in:

  • Triage incoming leads — CEO or sales responds same-day when possible
  • Note any press pick-ups — screenshot, thank journalists

T+1 to T+7

  • Earned media follow-ups — thank journalists, offer deeper briefings for future coverage
  • Partner co-marketing asks delivered:
  • Joint webinar date confirmed
  • Partner blog post published
  • Newsletter inclusion confirmed
  • Co-branded one-pager distributed
  • Sales response on all leads from T-0 batch
  • Second LinkedIn post (angle: early traction, thank buyers, show enthusiasm)

T+14

  • Webinar / co-marketing event (if scheduled)
  • Buyer feedback collection — first-week impressions, friction points
  • Update marketplace listing based on feedback (copy, metadata, examples)

T+30 — Launch retrospective

Review and document in Newsroom post + ADR if material:

  • Metrics pulled:
  • Website sessions (launch post, Partners page, Home)
  • Contact form submissions attributable to launch
  • Marketplace listing views / licenses
  • Deals in pipeline attributable to launch
  • What worked — capture learning
  • What didn't — capture gap for next launch
  • Update this playbook if the process changed
  • First case study attempt — any customer who licensed via this marketplace and is willing to be named

Standard assets to maintain

Keep these evergreen so each launch only tweaks them:

Asset Location Update cadence
Company one-pager PDF public/datasheets/husky-data-company.pdf Quarterly
Vertical one-pagers public/datasheets/vertical-*.pdf As verticals expand
Segment catalog PDF Generated from public/data/segments.json On each segment library refresh
Standard DPA Contact form interest=dpa triggers send On regulatory change
Press boilerplate This doc, bottom section On material company change

Press boilerplate

Husky Data is the APAC mobile audience foundation. Distributed through Eyeota — part of Dun & Bradstreet Audience Solutions — Husky Data provides 350M+ mobile advertising IDs across 14 APAC markets, mapped to IAB Tech Lab Taxonomy 1.1 and compliant with the Data Transparency Standard 1.2. Husky Data operates from Singapore (headquarters) and Hong Kong, and is part of Global Next Buzz Media Ltd. Learn more at huskydata.io.

Media contact

Open items / to confirm per launch

  • Actual launch date
  • Partner PR contact name + email
  • Wire service vs partner-owned distribution
  • Whether to offer exclusive to one outlet (trade vs. wire)
  • Webinar slot with partner