Market footprint — current tier data (internal only)¶
Current as of 2026-04-20 — supersedes any earlier "Thailand flagship" framing in redesign specs.
Internal-only rationale: this tier breakdown includes the US and reveals the full pipeline including unbranded contribution. Per CEO Q1 answer (Apr 2026), the public site's "350M MAIDs / 3.5B signals / 13 APAC markets" figures are BRANDED-catalog-only. The full pipeline total is >1B MAIDs — not a public claim. Keep this doc wiki-gated.
What this measures¶
Cumulative lifetime MAID count across the full Husky segment catalog, summed per country. A single MAID may appear in multiple segments (and is counted per appearance), so this measures segment membership depth, not unique devices.
Tier structure¶
We expose tiers, not raw numbers, on the public Methodology page. Raw numbers are commercially sensitive and shared under NDA only.
| Tier | Meaning | Markets |
|---|---|---|
| Tier 1 | Largest signal volumes | United States · India · Indonesia · Japan |
| Tier 2 | Strong signal volumes | Philippines · Australia · Vietnam · Thailand · South Korea |
| Tier 3 | Meaningful signal volumes | Malaysia · Singapore · Taiwan · Hong Kong · New Zealand |
Raw data (internal only — do not publish)¶
Lifetime MAID counts summed across all segments (2026-04-20 snapshot):
| Rank | ISO | Market | Lifetime MAIDs |
|---|---|---|---|
| 1 | USA | United States | 1,176,125,236,510 |
| 2 | IND | India | 388,750,912,453 |
| 3 | IDN | Indonesia | 154,051,636,762 |
| 4 | JPN | Japan | 99,283,438,714 |
| 5 | PHL | Philippines | 59,642,948,977 |
| 6 | AUS | Australia | 58,751,547,344 |
| 7 | VNM | Vietnam | 46,018,579,688 |
| 8 | THA | Thailand | 38,425,536,464 |
| 9 | KOR | South Korea | 33,114,678,371 |
| 10 | MYS | Malaysia | 29,065,365,862 |
| 11 | SGP | Singapore | 28,817,035,186 |
| 12 | TWN | Taiwan | 12,358,689,997 |
| 13 | HKG | Hong Kong | 9,291,554,689 |
| 14 | NZL | New Zealand | 2,925,403,255 |
Total catalog depth: ~2.14T MAID-segment appearances.
Strategic notes¶
- United States dominates — 3× the size of India, the second market. "APAC-diaspora" framing is inaccurate; US is the single biggest signal source in the catalog.
- India + Indonesia + Japan collectively rival US — three-up APAC still meaningful.
- Thailand is mid-pack (#8), not flagship. Older copy claiming "Thailand flagship at 1.65B monthly signals" (May 2025) does not reflect current cumulative-depth reality. Thailand also has low monetization per CEO — so it's neither a volume leader nor a revenue leader.
- Smallest 3 markets (TWN + HKG + NZL) account for <1% of total depth — they are present for regulatory coverage + procurement-completeness rather than activation scale.
Positioning implications (open question)¶
Given the US tier-1 status, the current "APAC Mobile Audience Foundation" positioning may understate the company's US reach. Options:
- Stay APAC-branded — accept the marketing simplicity trade-off; treat US signal depth as a buyer-facing detail on the Methodology page only, not a hero claim.
- Reposition as global-with-APAC-depth — acknowledges the US reality but dilutes the APAC differentiation that competitors can't easily replicate.
- Split the story by use-case — "APAC audiences for activation" (branded APAC segments) + "global mobile signal contribution" (US + APAC feeding wider syndication).
Not resolving here — raise with CEO in separate strategic conversation.
Wiki provenance¶
Prior internal content at src/content/methodology.js (pre-redesign) claimed "Thailand flagship at 1.65 billion monthly signals as of May 2025." That claim was carried forward into the redesigned methodology page unverified; CEO corrected on 2026-04-20. This doc supersedes. Historical claim preserved in wiki correction notes on the original spec/plan files under docs/superpowers/.