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Eyeota Branded Data Partner Marketing Brief — Submitted

Date: 2026-04-24 Submitted to: Eyeota (Dun & Bradstreet company) via ClickUp form forms.clickup.com/8657502/f/886jy-24777/BX3AX4LG4RTOEKP29L Purpose: Populates Eyeota's internal Branded Data Partner Matrix + co-branded OnePager + external blog / social announcement + Eyeota Audience Marketplace listing.

This document is a verbatim record of what was submitted. Keep it in sync with future Eyeota / OnePager revisions; if Eyeota requests edits, update here first and re-submit through the form.

Submission contents

Field Value
Contact Name Benjamin Wong
Contact Title CEO
Email Address benjamin@huskydata.io
Company Name Husky Technology Pte Limited
Partner Data Asset ID SID-201905-8100

Q1 — Company overview (50–100 words)

Husky Data is a Singapore-based branded audience data provider specialising in Asia-Pacific mobile audiences with deep United States coverage. We maintain 5.47 billion mobile advertising IDs across 14 APAC markets plus the United States, and 295 branded audience segments mapped to IAB Audience Taxonomy 1.1. Operated by Husky Technology Pte Limited, our data infrastructure is structured per IAB Tech Lab Data Transparency Standard 1.2 and complies with GDPR, CCPA, and APAC region privacy frameworks. We serve brands and platforms seeking APAC-native audience depth with cross-border US addressability.

Q2 — What makes your data unique? Competitive advantages

  1. APAC-native footprint with US reach. 3.46B APAC mobile IDs across 14 markets (SGP, HKG, JPN, KOR, TWN, AUS, NZL, IDN, IND, MYS, PHL, THA, VNM) plus 2.01B US MAIDs and US hashed-email linkage. Most competitors are regionally siloed; Husky unifies APAC behavioural attributes with US addressability.

  2. Cross-border APAC-to-US audience, unique to Husky. US-addressable audience carrying APAC-behavioural attributes. Purpose-built for diaspora marketing, APAC-outbound eCommerce, cross-border B2B, and expat campaigns. No US-native identity provider has the APAC behavioural depth to build this.

  3. IAB-structured transparency. All 295 branded segments are published with IAB Audience Taxonomy 1.1 Tier 1-4 mapping and IAB Tech Lab Data Transparency Standard 1.2 metadata. Buyers can audit segment definitions and data lineage without NDA — differentiated vs closed-box competitors.

Q3 — Overview of audience segments made available in marketplace

295 branded audience segments organised across 10 verticals, refreshed monthly, available across all 14 APAC markets:

  • Automotive (intent, luxury, EV, commercial)
  • Finance (credit, investment, insurance, digital-wallet usage)
  • Travel (intent, luxury hotels, business travel, cruise)
  • Retail & eCommerce (fashion, beauty, grocery, electronics, luxury)
  • Real Estate (buyers, renters, luxury property)
  • Holidays & Events (seasonal, cultural)
  • Lifestyle (wellness, parenting, gaming, pets)
  • Demographics (age, gender, household income)
  • CPG / FMCG (food & beverage, personal care)
  • Technology & Telecommunications (early adopters, B2B decision-makers)

Every segment is published with IAB Taxonomy 1.1 Tier-1 to Tier-4 mapping, typical 30-day APAC reach, segment lifetime in days, and vertical/sub-vertical classification.

US expansion is on the roadmap as the Eyeota partnership scales.

Q4 — Key Industry Verticals

Automotive; Finance (Banking, Insurance, Investment); Travel & Hospitality; Retail & eCommerce (including Luxury); Real Estate; CPG / FMCG; Technology; Telecommunications; Entertainment & Media; Healthcare.

Q5 — Data Collection

Husky Data operates an APAC-native ingest pipeline sourcing from a diversified set of mobile app panels, publisher partnerships, and opted-in SDK integrations across 14 APAC markets and the United States. Proprietary data includes direct mobile app panels in APAC markets and first-party publisher integrations; non-proprietary data is incorporated through commercial partnerships with privacy-compliant data suppliers in each market. All mobile signals are consent-gated at source and pseudonymised at ingest before aggregation into statistical audience profiles. No personally identifying information is stored or distributed.

Q6 — Data Methodology

Privacy-by-design pipeline: raw mobile signals (app usage, contextual location, declared interests, transactional signals) are pseudonymised at ingest, aggregated into statistical behavioural profiles using a 30-day rolling window, and exposed only as non-identifying segment assignments to downstream platforms. Segments are modelled using behavioural frequency thresholds, intent-signal aggregation, and look-alike extension. All 295 branded segments are refreshed monthly and mapped to IAB Audience Taxonomy 1.1 Tier 1-4 for cross-vendor harmonisation. Custom segments are built using the same underlying pipeline against bespoke behavioural criteria on request.

Q7 — Custom Segment Capability

Yes

Q8 — Minimum Spend Requirement

USD 5,000 minimum per custom segment build.

Q9 — Preferred process for requesting custom audience segments

Submit via web form: https://huskydata.io/contact?interest=custom-segment (captures target persona, markets, timing, volume — response within 1 business day). Alternative: email sales@huskydata.io.

Q10 — Where is your data available (sales region)

Global

Q11 — Specific countries or regions

APAC (14 markets): Singapore, Hong Kong, Japan, South Korea, Taiwan, Australia, New Zealand, Indonesia, India, Malaysia, Philippines, Thailand, Vietnam.

US expansion is on the roadmap for a future phase of the partnership.

Q12 — Exclusive to Eyeota or available elsewhere

Husky Data is a multi-channel provider. Eyeota Audience Platform is our primary programmatic distribution channel. We also distribute through Snowflake Marketplace (direct Secure Data Share for Snowflake customers), AWS Data Exchange (S3-based delivery for AWS-native buyers), and direct enterprise engagements via huskydata.io. Each channel serves a distinct buyer persona; Eyeota remains the central programmatic distribution partner.

Q13 — Platform restrictions

No platform restrictions. All 295 branded segments are available for distribution across standard programmatic platforms, DSPs, DMPs, CDPs, and data clean-room environments.

https://huskydata.io/company/privacy

Q15 — Website URL

https://huskydata.io

Q16 — Social Media Handles

Currently establishing social presence; handles available upon launch.

Q17 — Logo Upload

File: public/huskydata-logo-primary.png (826 × 177 px, PNG RGBA, horizontal primary wordmark). Source of truth: public/logo_source.svg.

Review cycle edits (captured for future reference)

Edits applied during review (before final submit) — capturing the reasoning so future briefs avoid repeating the same mistakes:

  1. Q3 Demographics — removed "excluding India High-Income pending review" caveat. Marketing brief should not carry internal TBD notes.
  2. Q13 Platform restrictions — removed India DPDP + IN High-Income compliance framing. Marketing brief asks for distribution openness; compliance caveats go in separate data-sharing contracts, not the sales OnePager.
  3. Q3 + Q11 Geography — scoped to APAC 14 markets only with US labelled as roadmap. Original draft claimed "available across 14 APAC markets plus the US" which would oversell what Eyeota can actually sell today.
  4. Q8 Minimum Spend — simplified from 2-sentence narrative to "USD 5,000 minimum per custom segment build." (one-liner for OnePager extraction).
  5. Q9 Request process — switched from email-only to webform-primary (https://huskydata.io/contact?interest=custom-segment) with email as fallback. Leverages existing n8n-backed /contact form; no sales-workforce dependency.
  6. Q10 Region — changed from "Americas + Asia + ANZ" to "Global". The question asks which Eyeota sales regions can sell the data (not which regions the data covers). APAC audience data is sellable to buyers worldwide.

Open follow-ups triggered by this submission

  • Eyeota HuskyData/ S3 folder (Kelvin opened 2026-04-24) — blocking on Eyeota's formal delivery spec for branded data; do not build pipeline changes until Eyeota confirms. Tracked in task #58.
  • LinkedIn company page — Eyeota asked for social handles; we don't have a LinkedIn company profile yet. Setup pending.
  • Next month's data file drop — Eyeota asked for Branded taxonomy mappings to be included in the May cycle drop. Requires task #51's segment bridge to be included in Kelvin's monthly upload format. Tracked in Kelvin's playbook (pending update).
  • IN High-Income Demographic segments — Eyeota currently excludes these from ingest; share when in-market. Tracked as minor future item.